A key visual template was made in accordance with New Balance brand guidelines.

In New Balance's then primary typeface, Didot, the tagline "Everyone's from somewhere" appears across the image, center aligned. In their secondary typeface, Gotham, the individuals name, hometown, and niche is printed, block aligned.

To showcase the individuals and their connection to their communities, their names, niche and hometown were printed directly onto the assets.

Growing up, Drelle was inspired by her mother, who was a dancer. When her mom became ill, the two would use dance as a means of escape together. It was then that Drelle found herself following in her mother's footsteps, becoming a full time dance and fitness personality and inspiring the next generation to get up and move.

Woldy Reyes is a queer Filipino-American chef born and raised in Los Angeles, CA. His passion for food ignited when his grandmother began teaching him traditional Filipino styles of cooking as a child. Today, Woldy focuses on modernizing Filipino dishes by using local and seasonal ingredients.

Kava Vasquez took a casual enjoyment of skateboarding in her teens and turned it into a passion that has taken her around the world and transformed her into a force for social change. As the co-founder of Bronx Girls Skate, Kava is creating community for women skateboarders in The Bronx and beyond.