Created heat around the two new exclusive 550 color ways at Foot Locker and Champs Sports.

Our narrative spanned the intersection of sport and culture, from on-court to off. We created a youthful and sporty campaign reflective of post-game hangs. As a subtle nod to the 550’s basketball heritage, we highlighted the togetherness and camaraderie that carries from the game to the locker room to the everyday. 

Created a clean, muted set and utilized complementary tones and styling to push the sneakers’ color story.

We cast models with incredible chemistry to highlight the sense of friendship that sport can bring to our lives.

We created separate but complimentary visual assets for Foot Locker and Champs Sports, making sure to differentiate the assets by the end target consumer while maintaining a cohesive campaign, regardless of what channel the content was received.

X.Wave was responsible for the entire process, from creative ideation, to production and delivery of final assets.