NEW BAlaNCE
WINTERIZE

NEW BALANCE LAUNCHES WINTER-READY COLLECTION AT FOOT LOCKER AND CHAMPS SPORTS
CREATIVE
2021
SEC — 01
NEW BALANCE WINTERIZE
ICONS DON'T HIBERNATE IN THE NEW BALANCE WINTERIZE PACK EXCLUSIVELY AT FOOT LOCKER
OVERVIEW
New Balance released a winter-ready collection of sneakers optimized for the colder weather through a darker color palette and differentiated material choice, including deeply saturated suede and Cordura Nylon.

Fusing lifestyle with fashion, and a commitment to pushing the brand forward, we positioned New Balance as an elevated streetwear brand — three years before it became the new luxury brand it is today.
SEC — 02
NEW BALANCE WINTERIZE
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction
Concept Development
Brand Strategy
Brand Positioning
PRODUCTION
Project Management
Art Direction
Photography
Casting
Styling
Location Scouting
POST PRODUCTION
Photo Retouching
SOUNDCLOUD GO+
JEREMY PEÑA