NEW BALANCE AND SHOE PALACE CELEBRATE GREY DAY AND THE CONTINUED PARTNERSHIP BETWEEN THE TWO BRANDS
CREATIVE — PRODUCTION — POST PRODUCTION
2023
SEC — 01
GREY DAY 2023
NEW BALANCE AND SHOE PALACE DISCUSS THE HISTORY, COMMUNITY FOCUS AND COMMITTED PARTNERSHIP BETWEEN THE TWO BRANDS IN HONOR OF NEW BALANCE GREY DAY.
OVERVIEW
In honor of Grey Day, New Balance's very own sneaker holiday, we sat down with New Balance CEO, Joe Preston, and Shoe Palace President, John Mersho. They discuss the history, community focus and committed partnership between the two brands.
SEC — 02
GREY DAY 2023
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction Concept Development Brand Strategy Brand Positioning Copywriting
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