GREY DAY 2022

NEW BALANCE FEMALE FOCUSED GREY DAY CAMPAIGN
CREATIVE — PRODUCTION — POST PRODUCTION
2022
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GREY DAY 2022
The pinnacle of sustainability expression — Grey is balance, Grey is neutral. Grey is calming. Grey is smart. Grey Matters.
OVERVIEW
Developed female focused content for New Balance Grey Day. The content had to align with the brand's existing Grey Day guidelines and message while simultaneously creating a unique aesthetic.
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GREY DAY 2022
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction
Concept Development
Brand Strategy
Brand Positioning
PRODUCTION
Project Management
Photography
Set Design
POST PRODUCTION
Photo Retouching
FRANCISCO LINDOR
L.L.BEAN