The pinnacle of sustainability expression — Grey is balance, Grey is neutral. Grey is calming. Grey is smart. Grey Matters.
OVERVIEW
Developed female focused content for New Balance Grey Day. The content had to align with the brand's existing Grey Day guidelines and message while simultaneously creating a unique aesthetic.
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GREY DAY 2022
SCOPE OF WORK
X.Wave was responsible for the entire process, from creative ideation to production / post-production, and final delivery of assets.
CREATIVE
Creative Direction Concept Development Brand Strategy Brand Positioning
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