We teamed up with New Balance for the launch of their exclusive FW23 collection at Foot Locker. Featuring Dejounte Murray, we sat down with the man behind the NBA uniform to discover that he not only dominates Atlanta’s backcourt, he plays for those in his.

Dejounte Murray is undeniably skilled on the basketball court, but his personality and backstory make him one of the most compelling young figures in sports today.

With his unwavering dedication, fierce work ethic, and unrelenting commitment to excellence on the basketball court, Murray exemplifies the values of determination and perseverance. And while so many of his peers are focused on flash and excess, Dejounte is a self-possessed persona with a firm grip on what is important to him.

His compelling personal journey, overcoming adversity and setbacks, serves as a powerful narrative that inspires and motivates.

Dejounte's deep sense of self and purpose personify fearless independence.

The motivation behind this campaign was a deeper look at NBA star Dejounte Murray, intertwining the themes of camaraderie, dedication, upbringing, and the unwavering support of his back court - a squad which includes family, coaches, and teammates - both on and off the court.

From creative direction through the final product, our team handled it all. This campaign offers an unadorned and genuine perspective of a basketball star, allowing his extraordinary story to take center stage, seamlessly bridging the intersection of sport and culture.